Monthly Archives: October 2009

Skipping Starbucks: Stigma and Shame Surround Ubiquitous Luxury Trademarks during the Recession

At the beginning of the recession, New York grand dames, fearful that their lavish spending habits might prove shameful in these difficult economic times, began scurrying out of Tiffany’s with baubles hidden in brown paper bags. One story holds that around Christmas last year, Kathy Fuld, wife of Lehman Brothers Dick Fuld, asked sales [...]

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