Luxury retailers are fighting back against increasingly sophisticated online counterfeiters, with some success. The ABA Journal reports that companies like Deckers Outdoor Corp., Hermes, and Burberry have crusaded to remove fake sites and some have won multimillion dollar judgments in court. Even though retailers may not be able to collect the full amount of the award, their willingness to challenge overseas counterfeiters sends a strong message on brand control: knock off our products and we will take no prisoners.
Do you think the bag pictured in this article is genuine or counterfeit Hermes? Take a stab at it in the comments!