Metatags and Trademark Infringement
Filed Under General | Posted on February 19, 2008
By: A.M.
In 1999, the Ninth Circuit in Brookfield Communication v. West Coast Entertainment held that the intentional use of a company’s trademark as a metatag on a competitor’s website constituted trademark infringement. This landmark case relied upon the doctrine of initial interest confusion, as articulated by the Second Circuit in Mobile Oil Corporation v. […]